Welcome to the weekend edition of Flubber’s Game of the Week, where we take a weekly look at the game to watch in the NHL.  This week’s somewhat sad and depressing matchup:


This game is significant for only one reason, and one reason only:  gambling.

It’s also intriguing because the Panthers are a mess.  They fired their head coach, Kevin Dineen, and two assistants this week because the team fails to win games.

Let’s pause here for a moment to remember that Kevin Dineen is insane.


Moving on.

The Panthers, putting it lightly, have some problems at the moment.  Whether it’s not winning games, or not attracting fans, the Panthers really have nothing going on.

Yep, absolutely nothing going on.

But Panthers fans, we know you are out there, waiting, watching, hoping to once again cheer for a winner.  We here at The Royal Half feel for you.  We really do.  We know what it’s like to cheer for a team in a market where people don’t understand your love for this wonderful sport.  But that’s all about to change.

As Kings fans, we know great marketing can get fans to flock to the arena despite the success of the team.  So, what follows is a list of marketing ideas the Florida Panthers can try that will attract fans and make hockey games the place to be and be seen in South Florida once again.

But first, the Panthers need to know who to attract in these campaigns.  That’s why we have developed this handy chart to determine the type of people who follow the Florida Panthers:


Pass these out at various NHL arenas around the country, and I’m certain you will find pockets of dedicated Panthers fans to specifically target.

Since not every Panthers fan is in Florida let’s start by  thinking of ways we can market to non-Floridian hockey fans, Panthers.  Now is as good of a time as any to start spreading your brand outside the Sunshine State.

IDEA #1:  New York business owner, and new Panthers owner, Vincent Viola starts broadcasting games in New York.

It’s a brilliant idea when you think about the amount of New Yorkers who annually retire to Florida .  Why not spread your brand to pre-geriatrics while they still have income at their disposal and will move to the warmth and sunshine in just a few years.

IDEA #2:  Start advertising in the Phoenix area

Just so hockey fans there don’t have to endure this torture.


But, how about those fans at home.  How do we attract people to come to the aptly named city of Sunshine, Florida?

IDEA #3:  Put Ed Jovanovski and Scott Gomez in your marketing campaigns

One day these two players will retire, and your grandkids won’t ever ask you who they are or if you ever saw them play, but it’s nice to think that they might.

IDEA #4:  Treat the BB&T Center like a giant Buffalo Wild Wings 

What’s that…oh…you already do.

Carry on then.

Somewhat Appropriate Non-hockey Video


Just like the mighty panther, the Panthers must roam North America marking their territory.


Here is what the Panthers’s sweaters will look like in about three years if they fail to attract more fans.



The Rangers will probably win 3-2.  The curse of the new MSG haunts the Panthers until they are both torn down and destroyed for something better in a few years.

Flubber McGee is TRH's resident Kansas City correspondent, and has survived as a Kings fan long before the dawn of Internet streaming sites. He has seen the Kings win exactly zero non-exhibition games in person. Have you ever achieved enlightenment? Flubber has, because he once witnessed Kevin and Brett Westgarth fight in, and get kicked out of, the same game (they didn't fight each other, unfortunately). In addition to being a part of TRH, Flubber runs a Kansas City hockey blog. It's exactly what you think it is. You can follow Flubber McGee on Twitter @FlubberMcGee.