With the start of a new NHL season rapidly approaching, the ad wizards of AEG have taken to the streets to sell this product known as “the 2009-2010 Los Angeles Kings.” It looks like we are entering year 2 of the relatively unknown Einstein equation “Pride=Passion=Power.” At least they are sticking with it for more than one year in a row… anyone remember the multitude of slogans the team has had over the past few years? Serious Hockey. Play Hard. We Play For LA. We are the Kings. Kings Rule.
As Don Draper would say, there is truth in advertising. AEG should just be honest and have the tagline “this could possibly/maybe/better be the year… that we make the playoffs.”
Over the past few weeks I’ve noticed more and more ads around Los Angeles for the Kings. The Kings may be a small time ticket in the big LA Sports market… but that doesn’t mean that can’t afford one of them fancy electronic billboard thingys.
But trust me, it’s freakin‘ Jack Johnson on the back of a bus.
Jack Johnson is starting to blow up as a marketable player. Check out this commercial that he appears in for a millisecond. But he’s rockin‘ the old school crown.
But then yesterday, I was driving in Silverlake on Santa Monica Blvd and I saw this on the side of a building:
Oh, and of course. In true Hollywood fashion, the Kings are “launching” a new commercial on Monday for the upcoming season. And in true self-absorbed Hollywood fashion… they created a behind-the-scenes for the commercial.
Sadly, this isn’t even the best commercial in the Pacific Division. That honor comes from our rivals up north… the San Jose Sharks.